Every year, Google has been making improvements in its algorithm more frequently and more visible than ever before. As months passed by, we saw some gigantic movements in the SERPs. Since the internet search engine ranking criteria are not straightforward and change so as often as possible, it has gotten fundamental for us to test more and endeavor to figure out Google’s algorithm as much as possible
What are the SEO trends in 2020? We have built a list of five important aspects.
1) Voice Search – Search as you speak
The specialty of ranking websites is tied in with giving Google the right information. Be that as it may, your site ought not to be streamlined for the search engine, however for its users. Google gives equal importance to its users as well.
A large number of individuals as of now effectively use Voice Assistants in their regular day to day lives. Regardless of if Siri, Alexa, Cortana, Google’s anonymous assistant or shrewd partners, whose names we will just discover one year from now: Voice Assistant Search will be one of the most sensational topics in 2020.
Since users speak out their queries rather than typing it, phrases become longer and progressively convoluted. Anybody creating content today needs to ensure that it contains adaptable expressions for web crawlers. Not excessively scholarly, not very geeky, yet in addition not deliberately off-base. Google gets language and equivalent words very well today, so by consolidating phrases rather than keywords, you give Google more to work with.
But how is a Voice Assistant fed? In Google’s case, among other things, it is fed with featured snippets of the search results. A featured snippet is a highlighted snippet that is displayed above the classic search results and answers a question in a super-impressive way.
However, how is a Voice Assistant nourished? For Google’s situation, in addition to other things, it is fed with highlighted bits of the query items. A featured snippet is a highlighted snippet that is shown over the great list of items and answers an inquiry in an innovative way.
In any case, how would you get one of those? The best way to get an opportunity is to utilize tables and visual cues on your page, as Google can peruse them effectively and likes to display it in an included bit. That doesn’t mean you will get one, yet it is the best approach to meet all the requirements for it. Likewise, ensure that individuals find your content intriguing. At last, it is about data and responding to the inquiry of a user.
2) Mobile First and Rich Snippets
No doubt, the snippet show goes on. There are not just highlighted snippets which are an important factor in SEO, yet additionally rich snippets. We love them! This is the thing that we call little selections of the website content that show up on the SERPs.
Rich snippets are pertinent for voice aides as well as important for individuals on cell phones. With only a couple of clicks, significant data –for example, opening times – can be shown on what are so-called smaller gadgets. Rich snippets are likely not an immediate positioning element, yet a piece of versatile streamlining that is so significant for SEO. After all, rich snippets don’t simply give data yet, in addition, make your posting stand apart more and pull in clicks.
Optimizing for mobile devices has been a must for years, but in 2018 it finally became a survival measure to be visible on the web at all. Today, Google only accesses websites as if it were on a mobile device. If your website still isn’t optimized for that, you have work to do. And yes, we still see many websites like that!
Google has made mobile performance a ranking factor and is not even setting a trend, but following a development: For 2-3 years now, mobile traffic has overtaken the traffic of desktop computers.
What’s more, mobile generated revenues are expected to exceed those of the PC market. The word “Mobile First” remains a huge topic in terms of SEO 2020.
Optimizing a website for mobile phones has become an absolute necessity for quite some time, However in 2018 it, at last, turned into an endurance measure to be obvious on the web by any stretch of the imagination. Today, Google possibly gets to sites as though it were on a cell phone. On the off chance that your site still isn’t advanced for that, you have work to do. What’s more, truly, despite everything we see numerous sites that way!
Also, portable incomes are relied upon to surpass those of the PC showcase. The trendy expression “Portable First” stays an enormous theme as far as SEO 2020.
3) High-Quality Content
Content is King and video content has gained popularity for years alongside blogs, podcasts or AI content: products get tested, new employees are recruited via personnel marketing videos, or a new employer is sought via a self-marketing video. Tutorials teach us how to how to make tea, and Persian cats chasing laser pointers make us forget the dreary weather outside. No matter what the content is? all videos must be searchable.
It is necessary to tailor your content to the users whose primary target is watching videos on the web. These users tend to be young, they like it fast and entertaining, but not too obviously trimmed to a young audience. On the other hand, you should use the video sitemap of popular video platforms like YouTube and Vimeo to communicate strong keywords and other relevant information in the metadata of your videos.
4) User Experience and Performance
How would you get users to appreciate going around on the web, willfully uncovering information and eventually making the pages intriguing for web search tools? Through a decent user experience. User experience is an immense subject that would go past examining this section.
Search engines without a doubt form a central part of user experience into their ranking: The performance of a page, the speed at which content is displayed. We’re talking milliseconds here! From an SEO perspective, it is along these lines additionally fundamental in 2020 to build websites that are SEO friendly and convey quick information, despite the fact that fiber optic links or the 5G portable system are turning out to be increasingly standard.
Individuals vote with Facebook offers, and they vote by moving around your site. Google can see this, at any rate in the event that you use Analytics. A website that loads faster, is easy to explore, clear, and has extraordinary content, consistently obliges positive user metrics. These metrics help rank your site. We regularly observe malicious websites positioning – and the explanation they do is that the user metrics are incredible. Google won’t thump down pages that individuals like.
5) Artificial intelligence
In the mere future, we will let algorithms help us to operate the algorithm themselves. Since 2015, Google has been dealing with a self-learning algorithm called “Rankbrain”, which deals with searches that have never been made – which allegedly represents 15 percent of all the queries on the web.
In the coming years, we won’t just experience AI in administration calls or in the pedicure of elderly folks but practically all over the place: The need to gather and break down user information so as to get clever proposition for activity is and will stay a regular event on the Internet. It’s no happenstance that Sergey Brin, the mid-forty-year-old fellow co-founder of Google, wrote in the powerful ABC Founders Letter toward the finish of 2018:
“The new spring in artificial intelligence is the most significant development in computing in my lifetime.”
It is, therefore, important to get yourself well versed with the topic of AI as soon as possible and to experiment with it in terms of SEO for building websites. We have been interested in AI for many years, and by researching its capabilities we have a much better understanding of how Google may operate and where it is headed in the future. In the near future, it will get even better at reading text, understanding testimonials and taking them into account when evaluating websites.
Categorised in: Search Engine